Isagenix Celletoi Skincare Launch Event, Ballina, 3rd June.

Scientifically, there are multiple components to consider when assessing skin health. Some methods include tests for moisture and hydration, evenness of pigmentation, redness and fine lines and wrinkles. Others, more challenging to measure, include strength, elasticity, and inflammation. Clearly, skin health is quite complex.

Skincare is more than just a trend, it’s a global phenomenon continuously evolving. We’re taught from a young age to protect our skin from sun damage, wearing a hat and sunscreen when exposed, however SPF only protects us so far as we get older. Our skin needs to be equipped to fight energy-depleting elements from the environment while also maintaining hydration to embody the youthful and radiant presence we all desire.

The new millennium has truly escalated the global phenomenon that is skincare, popularising ancient chinese techniques to enhance our natural presence. Beauty enthusiasts are excited about ‘new’ innovations in collections, tools and routines taking to social media with tools such as the jade roller and Gau Sha with over 500k hashtags on Instagram alone.

When it comes to keeping healthy, men love to focus on the body, talking sports, fitness and fueling their body with the right nutrition but often neglect the largest organ in our body, essential to good health, our skin.

Skin is skin, regardless of gender, so why is it that when we talk about skincare, our minds turn to women?